The worlds of health and fast lifestyle have merged over the recent decade opening the opportunity for takeouts to the greater extent. The initial concept was to refresh brand identity in a warm and delicious everyday service of preparing and delivering food.
We paid attention to mild textures to create a sense of friendliness and effortlessness for the user, focusing on big tasty meals. Users cognitive load was minimised, as the page used relatively few text information and still clearly communicated what had to be done to complete the action.
Final result is dominating big, noticeable, vibrant and delicious visual story combined with a clear call to action button.