Pannonian Challenge is the most significant regional festival of extreme sports, pure adrenaline, music, urban culture and wild fun. It has become meaningful experiences to a growing audience.
We were asked to design communication platform and brand strategy that could inform the festival audience in a meaningful way. The core of visual identity is urban, trendy design style built on monochromatic high contrast photos in combination with the festival's main activities represented with vibrant colours.
Intense, energetic colours stand out, call for action and arrange ease of navigation. Finally, we kicked-off a tremendous creative quest for an enjoyable, relaxing and uplifting experience.