Little Patter is original project prototype seeking for its angel investor. Childlike, playful and caring in nature it should stand for innovative and informed partnering.
We build the whole visual identity from only a vision of a name and a purpose, starting from a pair of fonts and colours to thoroughly organised charming experience. The idea of the logo was to emphasise protection and parental love while the colour pallet is activating emotions and cultivating engagement.
In the same way, as the children build their identity, question the world around them so do parents. Mobile and adaptive design were thoroughly organised covering all the information one needs from the expectancy period to late childhood segmented appropriately to every individual parent.